Introduction
Thethink needed a reliable, well-structured multi-step form inside their Framer website, along with a seamless integration into their email marketing system using Brevo.
The goal was not just to “make the form work,” but to ensure every submission was captured correctly, routed into automation, and optimized for clarity, usability, and conversion.
The Challenge
The project required solving a few key problems:
Structuring a multi-step form that feels smooth and intuitive
Ensuring data is reliably captured across steps
Connecting Framer form submissions to Brevo automations and campaigns
Avoiding broken flows, missed submissions, or inconsistent data formatting
Delivering a setup that the client could understand and manage long-term
Approach
Understanding the Flow
The first step was mapping out the full journey:
What information is collected at each step
How it should be structured
What happens after submission
This ensured the form wasn’t just functional—but intentional.
Multi-Step Form Setup in Framer
The form was built using component-based steps inside Framer, allowing for:
Clear progression between steps
Logical grouping of inputs
Smooth navigation without friction
A scalable structure for future updates
Special attention was given to maintaining state and ensuring no data was lost between steps.
Brevo Integration & Automation
Once the form structure was complete, the focus shifted to automation:
Connecting form submissions to Brevo
Mapping fields correctly to contact properties
Triggering automated email flows and campaigns
Ensuring clean, structured data entry
This turned each submission into an actionable lead inside the client’s system.
Testing & Refinement
A large part of the project was thorough QA:
Testing all steps and edge cases
Verifying data accuracy inside Brevo
Refining UX details for clarity and ease of use
Eliminating friction points in the flow
The result was a setup that worked reliably under real-world use.
Solution
A fully integrated system where:
Users move through a clear, multi-step form experience
Submissions are captured without errors
Data flows directly into Brevo automation pipelines
The client has a clean, scalable backend setup
Results
Improved reliability of form submissions
Structured lead capture ready for automation
Reduced manual work through email workflows
Clear, maintainable system for future growth
