Introduction
CoBuildr required more than a standard marketing website. The goal was to build an MVP that could support both content and functionality, combining a clean front-end experience with a working application flow behind the scenes.
The project involved multiple page types, CMS-driven content, and a custom system connecting form inputs to external tools and back into the site.
The Challenge
This wasn’t just a visual build, it required system thinking.
Key challenges included:
Structuring a multi-page website with consistent design logic
Building a scalable CMS setup for dynamic content
Creating a multi-step form with custom logic
Connecting form data to Google Sheets and CMS workflows
Ensuring everything worked as a cohesive application flow, not just isolated features
Approach
Translating the Vision into a System
The project started with a clearly defined specification, but required careful interpretation to turn it into a working product.
This meant:
Planning page structures and relationships
Defining how data flows through the system
Creating a foundation that would scale beyond the MVP
Framer Development & Page Architecture
The site was built in Framer with a strong focus on consistency and flexibility:
Multiple page types with reusable structures
Clean layout system for scalability
Consistent spacing, typography, and components
Responsive behavior across devices
The goal was to ensure the site felt intentional at every level.
CMS Configuration
A structured CMS was implemented to support dynamic content:
Organized collections for easy management
Flexible content models
Clean integration with page templates
Future-proof setup for ongoing updates
Custom Form Logic & Data Flow
One of the most complex parts of the project:
Multi-step form with conditional logic
Data captured and sent to Google Sheets
Structured handling of submissions
Integration back into the CMS/application flow
This created a functional pipeline from user input to usable data.
Testing & Iteration
Extensive testing ensured everything worked reliably:
Validating form logic and edge cases
Ensuring accurate data transfer
Refining UX across steps and pages
Maintaining consistency across the full site
Solution
A fully functional MVP platform where:
The website supports both marketing and product functionality
Content is managed through a clean CMS system
Users move through a structured application flow
Data is captured, stored, and usable across tools
Results
Delivered a complete, production-ready MVP
Established a scalable system for future growth
Reduced friction in both user experience and backend management
Created a reliable foundation for ongoing development
